Texting – it’s not just for teenagers!
Text to pay billing allows sellers to send SMS invoices with a clickable payment link. Customers can enter their credit card information on their own time, then hit submit. No waiting on hold with your call center or waiting until they’re sitting at their desktop computer to process your payment request.
Text message payments were quickly adopted as an easy solution for small businesses and owner/operators, but they’re now becoming more prevalent among B2B companies as well. Even at the enterprise level, retailers, manufacturers, and distributors are embracing payment via text. With the current generation of mobile text payments, B2B companies stand to gain:
More Flexibility for Trade Shows and Outside Sales
Text to pay services can be used outside of a traditional office – which makes them perfect for the evolving B2B landscape. Displaying products at a trade show? Visiting customers in the field? Send an SMS link that they can pay on their own time. Customers are no longer limited to a specific office or 9 to 5 business hours – and now, neither are you.
Online Checkout Without the Need to Support E-Commerce Infrastructure
Online Checkout Without the Need to Support E-Commerce Infrastructure Setting up an online store requires a heavy technical lift. Even if you have a large IT department and plenty of resources, you’re still looking at several months (minimum!) to get the entire infrastructure in place.
Text-to-pay billing lets you itemize the products or services that the customer is paying for, without having to set them up as individual products in an e-commerce environment. Customers can still check out online – using any device with an internet connection – but you don’t have the same configuration or ongoing maintenance requirements.
A Faster, Easier Customer Experience
Sure, you’re selling to a business…but at the end of the day, your customers are humans. They don’t want to wait on hold with your call center or stand in a long checkout line. Giving them a convenient text-to-pay option can make their lives easier and help them get back to the rest of their to-do list more quickly.
Seamless Integration Passes Transactional Data Back to Their Core Business Systems
As it’s become more common, text-to-pay billing is no longer a “bolt-on” function. Transaction data can be passed back to your core business systems – whether that’s a commercial ERP system or a house-built order entry application. Reporting occurs within the same omni-channel platform that handles other traditional transactions, such as EMV transactions and phone orders. It’s an additional opportunity to get paid more quickly without extra ongoing work.
Text to Pay Can Now Satisfy Corporate Security Standards
Corporations now have higher expectations for data security than in years past. That’s excellent news for preventing breaches – but it also means that new technologies undergo more scrutiny than ever before.
As service providers have adapted to meet these requirements, they’ve introduced security measures, such as remote tokenization, that can better protect customer’s data. Even when a customer pays by text, cardholder data can bypass the merchant’s system entirely – meaning it’s not stored in a location where it’s vulnerable to unauthorized access. As corporate security teams work to ensure that their payment processing infrastructure involves as few risks as possible, text-to-pay billing can now be included in those efforts.
Discover Curbstone’s Text-to-Pay Billing Solutions
Curbstone’s payment processing platform offers easy-to-use URL payment links for both text and email distribution. Your customer service team and outside sales reps can easily generate and send text-based invoices without any programming knowledge; transaction details are sent back to your business systems through seamless integration.
Interested in faster, easier mobile payments? Contact us to learn more:
